Oruga is a design studio that has made its mark in the world of apparel and graphic design. But why would a company that excels in physical merchandise start selling digital assets in the form of NFTs? It's a question that might come to mind for those unfamiliar with the NFT space.
From the outside, it might seem strange that a company that primarily sells tangible goods would branch out into the world of NFTs. However, for Oruga, the decision to sell NFTs was a natural progression of their commitment to pushing boundaries and exploring new horizons in the world of art and design.
NFTs, or non-fungible tokens, are unique digital assets that are stored on a blockchain. They provide a way for artists and creators to monetize their digital creations and provide a sense of ownership to collectors.
For Oruga, selling NFTs is about embracing the future of art and design. It's about recognizing that the world is changing, and that digital art is becoming an increasingly important part of the cultural landscape. By selling NFTs, Oruga is able to expand its reach and offer its unique designs to a wider audience, while also exploring new avenues for creative expression.
But it's not just about the art. For Oruga, selling NFTs is also about building a community. By offering unique, one-of-a-kind pieces of digital art, Oruga is able to connect with like-minded individuals who share a passion for creativity and innovation. It's about creating a space where people can come together and share in the joy of art and design, and where the boundaries between physical and digital are blurred.
At its core, Oruga's decision to sell NFTs is about staying true to its mission of pushing boundaries and exploring new horizons. It's about embracing the future of art and design, and creating a space where people can come together and celebrate their shared passion for creativity and innovation. And that's something that's worth getting excited about.
- The Founders, Nolan and Preston