Oruga isn't just a brand but a movement.
At the crossroads of Art, Fashion, and Tech. Oruga is all about shaping the digital world and making a positive cultural impact in those industries.
We believe in promoting creativity and innovation in all ways. People should have access to create and build amazing things no matter what.
Starting in the online space can be intimidating. People often wonder how to succeed and be the next trending topic or how to make their form of content appealing to get the maximum audience reach.
We hope there is something you can learn from our story and to also inspire the next generation. Making content is an interesting and exciting journey, especially as a beginner.
Since October 2022, we have always wanted to provide high-quality art in as many forms as possible. Fashionable, graphic apparel was the first hoop to jump through. We pushed ourselves to learn new and different design elements with every clothing piece we released. Putting a modern twist on historical and ancient times is what set Oruga’s style apart from other brands. Ever since our first clothing collection, we've always strived to make outstanding, timeless, and memorable designs/themes. Expanding our collections and adding new ones will be a frequent occurrence. We look forward to bringing you fresh looks and seasonal drip no matter what time of year it is.
Making quality video content such as short films was the next chapter in our brand. Being able to immerse our viewers into a different perspective is crucial in telling an amazing story. Short Films are a great way to connect to the audience and convey a lot of emotions and feelings in a small amount of time. Music Videos have always been an inspiring and enjoyable medium of art as well. We look forward to creating music videos with groups and individuals that can really express and showcase their musical talents. Being able to not only connect with the audience but the musicians when co-creating the project is what makes it a special experience.
Digital Artwork is another part of Oruga’s Collective that has expanded pretty quickly. A non-fungible token (NFT) is an item on the blockchain that can be anything from a digital artwork to an exclusive collectible. Oruga ties each of their NFT Collections into the brand identity so each piece is noticeably an Oruga collectible. All artworks are made exclusively for each collection and some have more valued attributes/properties than others. Making art on the blockchain is innovative because it allows each edition or piece of art to be more interactive and for ownership to be exclusive. Oruga is optimistic about growing a Web3 Community to support the many unique projects on the blockchain. For Web3, we're trying to cultivate an enjoyable and accessible online experience for everyone.
With many grandiose and innovative projects on the way, Oruga aims to excite the next generation. Always growing our collective and creating as a brand, we remain eager to work with many gifted artists and brands. We can't wait to share our story with the world and for Oruga to keep thriving into something truly exceptional and memorable!
- The Founders, Nolan and Preston
Don't forget to check out the shop, follow our socials (@shoporuga) and support our creative mission!